Focused on product
My strength is working at the intersection of product design, analytics, metrics, product management, and cross-functional collaboration — turning unclear product challenges into practical, testable solutions.
About me
I’m a Product Designer with over 10 years of experience creating clear and intuitive products for web and mobile.
Principles
How I approach product design work
The task defines the approach
I choose methods and tools based
on the task, not habit.
Focus
High
Low
Effort
Impact
Impact over decoration
Good design should balance effort, speed, cost, and real product value.
Skills
Practical product design for web and mobile
Product Leadership
Product Management, design team management, cross-functional collaboration, mentoring, launching products from scratch.
Product & UX Design
UX/UI Design, information architecture, user flows, onboarding, dashboards, UX writing.
Growth & Analytics
Product analytics, A/B testing, conversion funnels, subscription flow optimization, product metrics.
Mobile Products
iOS/Android product flows, Flutter / Dart understanding at a technical leadership level, App Store / Google Play release preparation, crash reporting, push notifications.
Tools that support my work
Recent work
Case studies
Let’s work together
Pick whichever channel works best for you.
Selected brands and products I’ve worked with